In February 2011, OK Zimbabwe Limited acquired the two Makro operations in Zimbabwe comprising of 8,000m2 of retail space in Harare and 5,000m2 in Bulawayo. A new brand store, OKmart, opened following a re-branding campaign. There are now 8 OKmart Mega Stores in Harare, Bulawayo, Gweru, Kwekwe, Masvingo, Mutare, Victoria Falls and Chivhu.
OKmart has at least 20 departments including sport, outdoor and camping, hi-tech, butchery, clothes and textiles, DIY, stationery and general groceries. The rebranded store also has a coffee shop and the Harare outlet boasts of 300 bays of parking space.
OK’s diversified distribution channel allows the Company to target all segments and the Company has specifically profiled its stores in terms of design, product range, services and other offerings in a way that effectively caters for the specific requirements in the low, middle and high income consumer categories. OK Zimbabwe Limited has maintained its position as one of the dominant supermarket retailers in the country’s competitive retail sector, despite the effect of liquidity constraints and low disposable incomes.
The Company has its own high-quality in-house brand label – Shopperschoice which has products that are found in all of OK Zimbabwe’s store brands.