The Company is a leading supermarket retailer whose business covers three major categories:
This includes the following sections:-
- dry groceries
- fruit and vegetables
- Basic clothing and textiles; and
- Houseware products.
Another specialist area is school wear.
OK Zimbabwe Limited trades under three highly recognised brands, namely:
- OK Stores
- Bon Marché Stores
All operations are carried out through a nationwide branch network which currently comprises:
48 OK Stores
8 Bon Marche’ Stores
6 OKmart Stores
OK Zimbabwe Limited recently acquired the two Makro operations in Zimbabwe comprising of 8,000m2 of retail space in Harare and 5,000m2 in Bulawayo. Ownership of Makro’s operations was assumed at the end of February 2011 and a new brand store opened following a re-branding campaign. The two OKmart stores currently have in excess of 25,000 product lines (about 28,000), which the Company anticipates will increase within a short space of time.
OKmart has at least 20 departments including sport, outdoor and camping, hi-tech, butchery, clothes and textiles, DIY, stationery and general groceries. The rebranded store also has a coffee shop and the Harare outlet boasts of 300 bays of parking space.
OK’s diversified distribution channel allows the Company to target all segments and the Company has specifically profiled its stores in terms of design, product range, services and other offerings in a way that effectively caters for the specific requirements in the low, middle and high income consumer categories. OK Zimbabwe Limited has maintained its position as one of the dominant supermarket retailers in the country’s competitive retail sector, despite the effect of liquidity constraints and low disposable incomes.
The Company has its own high-quality in-house brand label – Shopperschoice which has products that are found in all of OK Zimbabwe’s store brands.