Main Operating Units
The OK Stores brand boasts 48 outlets nationwide in the major towns and cities around the country. The OK Stores cater for the widest range of customers within the OK Zimbabwe stable. The up-market clientele being catered for by branches in the low density suburban areas and some city centre locations in key cities. The Harare city centre stores cater mainly for the middle income band and are planted strategically on route to various public transport locations. The mass market is catered for the large number of stores located in various low density suburban areas.
The OK Stores are undergoing a refurbishment programme, which management believe is essential to improve ambiance, refresh facilities and enhance the equity of the OK store brand.
The OK brand boasts the largest retail promotion in Southern Africa in the OK Grand Challenge Jackpot Promotion, which is run annually between April and June.
The promotion caters for and excites all market segments. The OK Grand Challenge was awarded the Retail Promotion of the Year Award by the Marketing Association of Zimbabwe in 2011, and the Superbrand Exceptional Promotional Campaign for 2014.
Bon Marché fully differentiates its positioning through an increased focus on entrenching its customer association with the brand with health and wellness activities such as PowerWalks, Aerobathons, Walk-a-Robics as well as Cook-Outs.
OKmart is the wholesale arm of the OK Zimbabwe Limited fold, which was incorporated as a brand after the acquisition of former Makro locations in Harare and Bulawayo.
The two mega stores boast a total shopping area of 13,000m2 – 8,000m2 in Harare and 5,000m2 in Bulawayo – and in excess of 35,000 product lines.
Two new OKmart Stores were opened in Kwekwe and Mutare, making them six OKmart outlets (in Harare, Bulawayo, Mutare, Kwekwe, Gweru and Victoria Falls) – the only mega stores in Zimbabwe. OKmart Stores offers a unique one-stop shopping experience to their customers, with departments that range from Hi-tech through toys to camping and sports equipment. The outlets continue to receive rave reviews from customers and continue to increase value and product offering.
OKmart operates on a hybrid retail / wholesale model, with a skew towards encouraging wholesale or bulk purchases.
Product categories include:
Opportunities for growth exist and emanate largely from economic recovery and increased disposable incomes. Following its recapitalization, OKZL is in a position to increase trading capacity and regain its market share.
Store upgrades and expansion continue in order to improve customer convenience and increase brand loyalty. The Company continues to implement strategies to increase market share while containing costs in order to maintain and grow shareholder value.