Structure And Ownership

The Group is a leading supermarket retailer whose business covers three major categories, comprising groceries, basic clothing and textiles and houseware products. OK Zimbabwe Limited trades under four highly recognised brand names, OK stores, Bon Marché stores, OKmart stores and Food Lover’s Market stores.

Main Operating Units

KEY FACTS

    • 49 outlets nationwide
    • Hosts the largest retail promotion in Southern Africa

KEY FACTS

    • 9 stores nationwide
    • Hosts health & wellness activities: Walk-A-Robix, Ultimate PowerWalk and Biggest Loser Challenge

KEY FACTS

    • 8 mega stores nationwide
    • Over 35 000 product lines

KEY FACTS

    • 2 stores in Harare and 1 store in Bulawayo

OK Stores

The OK Stores brand boasts 49 outlets nationwide in the major towns and cities around the country. The OK Stores cater for the widest range of customers within the OK Zimbabwe stable. The up-market clientele being catered for by branches in the low density suburban areas and some city centre locations in key cities. The Harare city centre stores cater mainly for the middle income band and are planted strategically on route to various public transport locations. The mass market is catered for the large number of stores located in various low density suburban areas.

The OK Stores are undergoing a refurbishment programme, which management believe is essential to improve ambiance, refresh facilities and enhance the equity of the OK store brand.

The OK brand boasts the largest retail promotion in Southern Africa in the OK Grand Challenge Jackpot Promotion, which is run annually between April and June.

The promotion caters for and excites all market segments. The OK Grand Challenge was awarded the Retail Promotion of the Year Award by the Marketing Association of Zimbabwe in 2011, and the Superbrand Exceptional Promotional Campaign for 2014.

OK Stores: Harare: Ardmbare, Avonlea, Budiriro, Fife Avenue, First Street, Glen View, Houghton Park, Julius Nyerere Way, Kuwadzana Main, Kwame Nkrumah, Mbuya Nehanda, Mabelreign, Mabvuku, Machipisa, Malvern, Marimba, Mbare, Mufakose, Queensdale, Seke Makoni, St. Mary’s, Third Street, Waterfalls, Sanganayi and Graniteside.

Bulawayo: Jason Moyo and Lobengula.

Other: Bindura, Chegutu, Chinhoyi, Chipinge, Chiredzi, Gwanda, Gweru, Hwange, Kadoma, Karoi, Kwekwe, Marondera, Masvingo, Mutare, Ngezi, Norton, Rusape, Triangle, Victoria Falls, Banket and Zvishavane.

Bon Marché is OK Zimbabwe’s up-market store brand located in a select number of low density suburbs in Harare. There is currently a total of eight Bon Marché stores located in Harare.

Bon Marché fully differentiates its positioning through an increased focus on entrenching its customer association with the brand with health and wellness activities such as the Ultimate PowerWalk, Walk-a-Robix, Biggest Loser Challenge as well as Cook-Outs.

Bon Marche Stores: Avondale, Belgravia, Borrowdale Brooke, Borrowdale Sam Levy, Chisipite, Eastlea, Mount Pleasant, Westgate and Marondera.

OKmart is the wholesale arm of the OK Zimbabwe Limited fold, which was incorporated as a brand after the acquisition of former Makro locations in Harare and Bulawayo.

The two mega stores boast a total shopping area of 13,000m2 – 8,000m2 in Harare and 5,000m2 in Bulawayo – and in excess of 35,000 product lines.

OKmart Mega Stores offers a unique one-stop shopping experience to their customers, with departments that range from Hi-tech through toys to camping and sports equipment. The outlets continue to receive rave reviews from customers and continue to increase value and product offering.

OKmart operates on a hybrid retail / wholesale model, with a skew towards encouraging wholesale or bulk purchases.

OKmart Mega Stores: Bulawayo, Gweru, Harare, Kwekwe, Masvingo, Mutare, Victoria Falls and Chivhu.

Food Lover’s Market is the Group’s franchised fresh produce store brand with three (3) stores in Avondale – Harare, Borrowdale – Harare and Bradfield – Bulawayo offering a wide range of high quality fresh produce, groceries and gourmet product lines. The Food Lover’s Market brand was founded by brothers Brian and Mike Coppin in 1993 when they opened the first Fruit & Veg City store in South Africa, launching one of the most incredible African success stories. With over 130 stores across Southern Africa, OK Zimbabwe Limited joins a family which has a limitless market leading position in fresh produce, a key category that drives consumer choice on the retail market in Zimbabwe.

Food Lover’s Market Stores: Avondale, Borrowdale and Bulawayo.

Strategy

Opportunities for growth exist and emanate largely from economic recovery and increased disposable incomes. Following its recapitalization, OKZL is in a position to increase trading capacity and regain its market share.

Store upgrades and expansion continue in order to improve customer convenience and increase brand loyalty. The Company continues to implement strategies to increase market share while containing costs in order to maintain and grow shareholder value.

Vimbai Capital (housing the financial services arm of the business) presents an opportunity for the expansion of the Group’s non-funded revenue base, generating additional revenue streams beyond traditional retail sales.