We at OK Zimbabwe were proud, this year, to run the 23rd OK Grand Challenge Horse race, along with the usual promotional activities that have helped change the retail promotional landscape over the past 23 years.
The event this year is the second since dollarisation. The excitement about this year’s OK Grand Challenge Jackpot promotion extended from OK Zimbabwe through to our partners and customers, who have supported this event in more numbers than previous years.
The promotion started as scheduled on April 14, 2011 and culminated in the traditional OK Grand Challenge Horse Race at the Mashonaland Turf Club on June 4, 2011. Last year’s promotion and Race Day proved that the campaign and all its elements have become inextricably intertwined in Zimbabwe’s retail calendar and in the average Zimbabwean’s life. The promotion and horse-race continue to boast an international reach as it attracts participating horses from the region and punters from all over the world who watch the horse races via live television.
As we ran the promotion this year, we were proud to have more than 52 corporate partners and in excess of 90 products participating in the event. Of the partners, 10 are what we choose to call our “Extra Mile Partners”. These partners have gone the extra mile and were offering various high profile and life changing prizes throughout the seven-week duration of the promotion.